Periodic - Appointment Scheduling Software

Client : Periodic
Deliverables: UX Design | Usability Testing | Service Design | User Research
Role: research, app map, prototyping, visual design, data structure, persona development

Help users to build scheduling infrastructure and offer real-time booking. Main Challenge is this product provide complete reservation system for many industries like SaaS applications, marketplaces, governments, universities, etc. with single but customisable platform.

I was Responsible for leading the UX and design system, I was aided by a fantastic engineering team that made white level booking possible. In just four months the design of dashboard has led to stronger conversion (18.7% increase in conversion rate) and significant business growth (45% increase in growth rate).

Background Research

Intercept Interviews

We start with MVP and with the help of companies reliable connection, who are already in the business, we successfully did the user research.

Problem Definition

Few platform offer white label booking software

One platform which is customisable many time based on brand

Minimalise the complex features

Some findings from testing the initial product

Complex Resource Management
No Standard Booking Site for industries we need to add that
User friction
Need control over the system
Reduce dependancy
Lack of findability
Complex and lengthy process to create a each booking which needs to minimized
Lack of consistency and standards
Improve UI design within smaller screen

Through our background research, we noticed a disconnect between users wanting to impact the spaces they inhabit, but having no clear avenue to do so. The problem space consists of three key gaps, which serve as areas for opportunity.

White board design + prototype

Outcomes

Real time booking system

New version makes it possible to deploy complete instant commerce marketplaces in a fraction of the time it would take to build from scratch.

Total Control over the system

Comprehensive admin dashboard to build bookables with tailored settings.

Email and SMS creation

It has to be automated system and should be easy to create and manage Email. Previous system had 3 different places to manage personalise messaging. The new design make this process as much as easier possible.